Senior Product Designer with an ownership-driven approach and servant leadership mindset.
Specializing in discovery and building scalable experiences for complex industries
FINTECH • B2B
Unified onboarding across 3 platforms for 40K+ acquired business clients
Redesigned the post-acquisition experience for thousands of HSBC business clients, reducing support load and friction in high-value enterprise migration.
E-COMMERCE • B2B
Rapid-Response Design: Driving Gift Card Adoption at Scale
Drove rapid merchant adoption during COVID-19, contributing to a 181% increase in gift card issuance by reducing setup friction and support dependency.
TELECOM • CRM
Cutting Post-Call Work to Reduce Customer Wait Times
Redesigned how agents summarize and send post-call communications by streamlining information capture and reuse, reducing time spent on follow-ups and helping customers move through the queue faster.
When Natali is assigned a project, I trust that every facet will be addressed thoughtfully
She takes real ownership of her work, moves projects forward independently, and brings deep curiosity to complex user problems. She contributes insights beyond her direct responsibilities and consistently asks the right questions to ensure clarity across the team.
What My Managers Say
Pamela Fogul — Director of Product Design, Commercial Banking at RBC
